TO GROW REVENUE, YOU NEED SALES AND MARKETING ALIGNMENT THAT IS STRATEGIC, CREATIVE, AND EQUALLY POISED FOR QUICK WINS AND LONGEVITY.
THAT'S WHERE I COME IN.
Nice to meet you.
I'm Amanda and I sit at the corner of sales and marketing, managing teams to drive growth.
For the last few years I’ve worked as a digital marketer with a track record of building operational programs that make a measurable impact. Now I plan to help sales do the same.
After spending several years building a rapport in digital marketing and operations at an enterprise and developing sales competency through my consultancy and startup experience, I see a skill gap in both my sales teams and the ones who sell me software.
They are excellent at the relationships and negotiations of doing business, but they aren’t well versed in how sales and marketing technology could help them scale and identify emerging opportunities more effectively. As the professional implementing these technologies and supporting the training of teams, I saw first-hand how I could bridge that divide.
In researching sticky products run by digitally-savvy teams, the account executive opportunity at Periscope struck a chord. You’re a scaling B2B software company with an enthusiastic user base - so much so that a former colleague advocated for months to reserve the budget for Periscope. Working with an audience that is excited about a solution and evangelizes it is a market I want to serve.
Read on to learn about the experiences that informed this perspective.
CONSULTING FOR SMALL AND MEDIUM BUSINESSES
What started out as a side hustle in college grew to a consulting business that’s supplemented my skills across client delivery and negotiation. From selling my services to understanding the right client, I’ve helped these firms in recent years expand their digital presence and their business opportunities.
STARTUP TO SCALE-UP
At a startup that grew from an app to a closed beta to its flagship product within a year, every one shares the responsibility of selling. Marketing and sales were one and the same for most of that time and growth was the bottom line.
The Social Selling Sales Cycle
When a prominent entrepreneur in the SEO space was looking for a chat bot and asked the Twitterverse what solutions to consider, I jumped into the conversation. At the time, Drift wasn’t the right fit. 18 months later, I have the tweet to prove that social selling works in the long run.
SALES AND MARKETING TECHNOLOGY AND OPERATIONS
Leading a nimble team in the corporate marketing group of a 7,000+ person financial services enterprise is no small feat. Spanning both marketing management and marketing operations projects, I’ve worked hand-in-hand with sales from day 1 to align our processes and communicate regularly about strategic initiatives. After a year reporting into marketing management, my role and my team’s focus pivoted to work directly with sales operations. From there we witnessed how technology could enable more visibility into customer journeys, as well as the training and support needed to standardize process across the CRO organization.
From Attribution to Automation
In the overhaul of a demand generation stack, my team and I evaluated over 25 tools to support marketing and sales operations. Taking into account the requirements of both teams, we are rolling out about 8 tools that encompass account based marketing, data enrichment, lead routing, link tracking, marketing attribution, marketing automation, sales automation, and tactile marketing.
A Marketo Implementation...
...in 6 weeks. As the contract with Pardot came to a close, 50 forms and 2 dozen email and landing page templates were recreated. Over the next 4 months, the Salesforce admins redesigned the CRM while I oversaw finalizing the roll-out of the MAS to correctly pass data to our sales team.
These are the resources that I find most useful when hiring, downsizing, and managing teams.
How to Give Frank Feedback
I used the tactic outlined in this video during a performance review to describe opportunities for the team member to reach their goals:
"When you [describe action], the impact is [X] and next time it would be great to [desired outcome]."
Let's discuss what you're looking to build at Periscope and how we can work together.