TO GROW SALES, YOU NEED DIGITAL MARKETING THAT:
EMPLOYS CREATIVE PROBLEM SOLVING TO OPERATIONALIZE CAMPAIGNS,
ALIGNS WITH SALES TO MIRROR MESSAGING,
AND GETS HACKY ENOUGH TO KNOW WHEN TO USE "!IMPORTANT” IN YOUR EMAIL TEMPLATE.
THAT'S WHERE I COME IN.
Nice to meet you, Gusto. I'm Amanda, a digital marketing manager based in San Francisco.
With experience in B2B across agencies, a SaaS startup, and a financial services enterprise, I've seen how marketing supports efforts to sell and to scale. Here are the projects that showcase what I can do for you.
WHY GUSTO
Jumping from early stage software startup Drift to financial services enterprise Altisource - and freelancing with SMBs and agencies all the while - is an adventure in things that do not scale, marketing operations, and team management. For growth-stage B2B companies engaging in both a low-touch sales process for the SMB and an elongated sales cycle for the enterprise, I bring a full-stack digital marketing and operations background that builds revenue-generating programs for both.
As Gusto scales its sales and marketing divisions, let’s chat about how ABM can actually reach prospects, content marketing ought to rank in search, and leveraging techniques to train up smarketing (sales + marketing) teams on new process.
Below are examples of websites, projects, and content that moved the needle on customer signups and revenue. Let’s continue the conversation.
EXPANDING THE BRAND
SpringhouseAMC.com
This site represents a business unit of Altisource, a financial services company. From requirements to development, the site launched in 4 months, a 25% shorter timeline than similar projects.
TechPRFirm.com
I developed a site that serves as a directory for PR firms. It’s a backlink and referral source for an agency that needed to rank for the local SEO terms for its home city and succeeded in attracting more qualified traffic through this web property.
TURNING PROSPECTS INTO CUSTOMERS
The Deal-Winning White Paper
This white paper from Altisource, written for a mortgage servicing audience, produced more qualified leads than any previous content initiative. It was the first touch point in the sales journey for a deal that closed in half the time of similar contracts.
Using SEO tools to identify the keywords and questions asked by our target audience, the marketers at Drift wrote blogs containing the answers. This became a larger content strategy targeting product marketing topics and refreshing outdated sales content to earn a first-page ranking within 6 months as an early-stage startup and drove hundreds of app sign-ups.
DISTRIBUTE → TEST → LEARN → SCALE
Facebook Advertising on a Budget
When an agency approached me on behalf of a client to evaluate their Facebook ad spend, there was a mismatch in audience engagement and business focus - photos of customers performed best organically, but the firm was investing in stock images. I restructured their spend to boost content that performed well and leveraged lookalike audiences to expand their network.
SEM to Boost a Brand
A new health supplement launched online without brand recognition. To test quickly and generate early wins, a combination of Google and Facebook advertising tested messaging. The best-performing tactics were a combination of striking visuals, influencer testimonials, and on-demand purchase options through chat bots and a D2C website that could run with minimal maintenance.
Let’s connect to discuss what Gusto is building and how this experience can play a role.